You are a business owner and a Fabulous Fempreneur, and you are ready to branch out from your website and engage with your clients and prospects through social networking. So, which social networking sites should you use?
Is Social Media Necessary?
If you are like many business owners, your answer might be “All of them, of course!”
Okay, then let’s get started. In the morning, you browse your Twitter stream and catch up on the hundreds of Tweets you missed during the night. Next up is Facebook, where you post an early morning update, check out the activity in your groups and do some reposting and commenting. After breakfast, you browse LinkedIn. Some of your friends and clients have endorsed you for skills, so you endorse them. You also write a testimonial for your favorite vendors in the hopes that they’ll write one for you. Of course, you also have to post updates, check out the activity in your groups and send some more connection invites. Yeah, now you’re warmed up and ready to do the same thing on Google Plus. Next, you’ll want to create a new board on Pinterest. A few hours later, the board is set, and you announce it on Twitter, Facebook, Google Plus and your other networks, which is timely, because you’ll need to check all those accounts for new activity anyway.
Is your day missing anything? …Oh yeah, working, billing, actually making money.
Many business owners feel like they need to be a part of every social networking site, but the commitment required on each site can quickly become overwhelming. To maximize your presence on social networking sites like Facebook, Twitter, LinkedIn, Google Plus or Pinterest, you need to focus on creating a rich and active profile, making connections and developing a relationship with those connections. Business owners who try to juggle a big handful of social networking sites usually end up just doing a little on each one – not enough to make a lasting impression or to gain any strong connections from it.
I advocate budgeting a specific amount of time per day or week to social networking and choosing just one or two sites to try and maximize at a time. Once you get started with those sites, you’ll develop an understanding of how much time they require. If you feel like you can devote more time to social networking, only then should you consider opening another account.
Lastly, you may also want to ask yourself if social media is necessary at all. If you are a microbusiness, or if you have more customers than you know what to do with, your time is probably better spent working than reposting inspiring quotes on Facebook.
It all comes down to what is the best use of your time as a business owner. If you do want to commit time to social networking, it’s better to have a strong presence on just one or two sites than to try and participate a little in a lot of different places. If you have determined it to be important for your business but you do not want to spend time on it, hire someone who can do it for you.
If you need help figuring out the best marketing options for your business or want to get feedback and advice from other business owners like you, consider participating in the Fab Fempreneurs 3-day Business Intensive.