You are a hard-charging fempreneur. You have a to-do list that you are absolutely going to conquer today. You have clients that you are going to impress the heck out of and goals that you are going to blow out of the water.
I am fempreneur, hear me ROAR!
…Except that the sun is shining so brightly outside, and you’d just love to finish that great summer mystery book you started yesterday. Then there are the kids who are out of school and begging to go see a movie or to be driven to the beach. And vacation! How are you going to keep your business going full steam ahead during your week off with your family?
Yes, the panic you are feeling now is called summer fever. It gets all of us fabulous fempreneurs. Despite our best efforts, summer has a way of zapping our productivity whether it’s because you have to keep track of the kiddies, every neighbor has invited you to a barbeque, you’re going out of town for a week or two, or the long days are just calling you out of your stuffy office.
Taking time away from your business during the summer can bring on the mother of all self-induced guilt trips, but it doesn’t have to. If you want to give yourself more time to enjoy the summer, you’ll just need to figure out how to make your business more efficient so that you can get more done in less time.
I know what you’re thinking. If it was so easy, why wouldn’t you have already done it? The funny thing is that many of our business systems contain inefficiencies that we don’t notice because we’re used to them. Any aspect of your business that is inefficient is a “leak” – you’re losing precious time. Sure, you could just put a big pot under the leak, but that doesn’t fix the problem.
For instance, do you find yourself educating your clients on the same thing over and over so they better understand your service or product? Why spend a half hour or an hour educating each new client when you could write an ebook on the topic and give it to the client to educate themselves before you move forward with your service?
One of my friends, Jessica, is a professional copywriter. She regularly has prospects ask her about the purpose of blogging for businesses. Jessica used to spend the first half of every meeting just explaining to clients how blogs were used by businesses. Eventually, she realized that this wasn’t the most effective use of her time. Instead, she wrote a series of articles about blogging for business and posted them on her website. Now when a prospect asks about blogging, she sends them the articles and asks them to read the articles before their meeting. The resulting meeting is much shorter. The client is already educated, and Jessica can begin discussing their specific blogging needs right away.
Where are the leaks in your business? Are you spending three hours a week setting up invoices when a professional bookkeeper could do it in one? Are you struggling to gather online research when a virtual assistant could do it for half of what you would charge if you were spending that time working? Do you find yourself writing the same emails over and over when you could just create templates instead?
Look for the areas in your business where your precious time is leaking out, and fix it. I have a task for you. Look for one leak in your business today. Just one. Make a commitment to fix it this week, and when you do, give yourself permission to do something fun for yourself.
When you fix the big leaks in your business, you’ll notice that you not only will be more productive in your business, you’ll have a lot more time during the week. I strongly suggest using this extra time to enjoy your summer. Slack off. Laze by the pool. Create some amazing memories with your kids, family members or girlfriends. Be the fabulous fempreneur you want to be!