The Fulfilled Fempreneur is a three-part series that will help awesome fempreneurs bring back more of the excitement and fulfillment that comes from launching and growing your business while managing uncertainty and frustration along the way.

Part One: Creating A Vision That Motivates

Being an entrepreneur is hard work. It’s easy to feel overwhelmed by all the demands on your time and to lose sight of your original vision for your business.

Before you can feel less uncertainty and more fulfillment about growing your business, you must have a vision for the direction you are headed. This does not have to be a formal, perfectly written vision statement as in a business plan. Rather, a vision can simply be a description of what you imagine when you think about the business you wish to create. Consider what business growth and success means to you, and there’s your vision.

A vision can provide you with a strong dose of motivation. Whenever you’re feeling overwhelmed or unmotivated, just think about your vision, and you’ll remember exactly what you’re striving for. Here are some tips to help you develop and clarify your vision:

Keep it flexible

As you and your business grow together, your goals might shift. For example, you may find that a certain service or product takes off, while another lags. Rather than sticking to your original vision, you may want to focus more effort and money on developing the popular service or product. Keep your vision flexible and allow it to adapt to the realities of your business.

Give Yourself Kudos

Make sure your vision includes short-term and long-term goals so that you are always striving for something close as well as something far. When you do hit a short-term goal, take time and celebrate your worthy accomplishment. Closing in on goals is a great motivator and a wonderful way to highlight progress.

Review Your Vision Regularly

Review your vision at least once a month to make sure you are on track. Better yet, keep it out in the open where you’ll see it on a daily basis. Having constant access to your vision will allow you to determine if you are meeting the expectations you created for yourself. If you notice a disparity between your progress and your vision, consider it an opportunity to make adjustments to get back on track.

Create A Vision Board

Your vision is utterly and completely YOURS! That means it can look and sound any way you like. It can be a single paragraph written in a notebook, an animated PPT presentation, or even a long essay posted on your blog for the world to see. Personally, however, I prefer to create a vision board. A vision board is extremely visual, which makes it easy to comprehend with only a quick glance. I recommend that clients mount their vision board in a very visible location, so that whenever they get stuck, they can just glance up at their vision board and remember what they want to accomplish with their business.

It’s no secret that successful entrepreneurs are DOERS. However, it’s easy to get caught up in the day-to-day and switch on the autopilot. Sometimes overly focusing on the doing can cause you to get stuck in your comfort zone. You don’t have to stay stuck; creating and monitoring your vision will keep you clear-headed and motivated.

Stay tuned for step two in the Fulfilled Fempreneur series: Connecting the Dots – Connect Your Daily Actions with Your Overall Goals.


Feeling a little overwhelmed, and ready to take your business to the next level? Consider setting up a Business Breakthrough Session to get relevant ideas to move forward quickly, and see which of Sara’s coaching services is the best next step for you.