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Step Six: Get Out And Talk.

 Whether you are a service provider or sell products, it can be surprisingly easy to go days at a time without really getting out “there”. Sure, you may meet with clients, chat with people who drop by your store or even wave to your neighbors as you got out to get the mail, but none of that is “there”.

“There” is the big wide world filled with people you haven’t met yet. Don’t get into the habit of hiding in your home office, or you may begin to wonder why all of your leads are drying up. You could always put together online marketing campaigns to capture leads, but nothing beats face-to-face conversation.

It’s much easier and more natural to remember someone and consider them a friend when you’ve met them in person. Despite the near total saturation of social networking, we still tend to be closest to those whom we see on a regular basis.

What this means for you is that one of your greatest tactics to gain leads could be just getting out and about and meeting the people in your community. A great way to do this is to participate in a networking group, which brings local business owners together in a variety of ways.

You don’t, however, have to stick to networking events alone. Anyone and everyone could be a potential client or – more likely – know someone in their social circle who would be a great client for you. The best way to find out is to meet them and let them know who you are and what you do. Go to events that you like, join an adult sports team, check out all the local meetup groups in your area (if you’re from San Diego, there are a TON!).

Not only is getting out “there” healthy for your social life, it will also put you in contact with a wide range of people and connect you their social circles where most of the best referrals come from. Consider it a win-win for your business and your life balance.


Feeling a little lost, overwhelmed, or ready to take your business to the next level? Consider setting up a FREE Discovery Coaching Session to see how coaching can help you start getting better results now.