Guest post by Lisa Boyle
The number one question I get from business owners and entrepreneurs is “How do I get more eyes on my blog?”. Unfortunately, the “Build It and They Will Come” approach to blogging just doesn’t work in today’s competitive online environment.
First, to give you an idea of the content competition in the digital space, here are statistics from the Technorati State of the Blogosphere 2010 report.
- There are over 8 million blogs online
- New blogs are created every 7.4 seconds
- 12k new blogs are created every day
- 75 M new posts are published daily
- 8k blog updates are made every hour
The “Content is King” adage of focus on creating quality content and publish on a consistent basis is still sound advice, but to break through the competition you need to supercharge your content with a blog promotion strategy.
The best advice that I ever received from one of my mentors was “You should work twice as hard promoting your content as you do creating it”.
What’s the point of creating amazing, valuable content if no one reads it? At that point, you’re just writing for yourself. If you do that, don’t beat yourself up, there is a solution.
In this article, I’m going to share 4 proven blog promotion tips that will get more eyeballs on your content and improve your website’s SEO.
The benefits of blog promotion are that it increases your readership and allows you to acquire backlinks from authority sites which, in turn, improves your website’s SEO. To be completely transparent, implementing a promotion strategy is simple, but it is not easy. It does require a bit of time and effort to set up, but once you have your system in place, the process becomes easier.
- Social Media Sharing
Share your full blog post URL (http://www.yourdomian.com/yourblogpost) on all your social media (both business and personal) profiles and in your groups. I know this sounds basic, but I know business owners who only share posts on the networks they’re most active on and miss user-rich networks like Google + or LinkedIn.
- Social Bookmarking
Social Bookmarking in a nutshell is sharing your blog post URL on web 2.0 sites like Reddit or Stumble Upon. Not only is it a great way to build up and diversify your backlink profile, it also allows you to expand your reach to the users of those sites.
Here are some Web 2.0 sites that I use:
- GrowthHackers (For Marketing & Branding related Industries)
- org (For Marketing & Branding related Industries)
- Stumble Upon
*Note: You will need to create a profile for each site to post your URL.
- Guest posting
Guest posting and media mentions are two effective ways to build backlinks and drive traffic to your website. Instead of linking them back to your root domain (www.mywebsite.com) have them link to a post that relates to the topic of your guest post.
Lastly, to streamline your strategy and save time, I recommend you automate the promotion process. There are several free and paid tools available on the market to help automate the process of getting your blog posts out there.
Here is a list of tools I recommend:
- NextScripts (WordPress Websites)
- Onlywire – Pro version $9.99
- Syndr – Marketer version $14.99
By following these blog promotion tips, not only will you get more eyes on your blog, you will also improve your website’s SEO by building a natural looking, backlink profile.
Lisa W. Boyle is the CEO of Paradigm Shift SEO. A full service, digital marketing company that provides web development, SEO, content marketing, social media marketing, email and business automation services. She has over 20 years of marketing and sales experience and has consulted for corporations, companies, franchises, successful entrepreneurs and real estate developers. Lisa has a deep passion for digital marketing and the expertise to translate that passion into strategies that increase targeted traffic, leads and conversions for our clients.